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New Research Reveals B2B ECommerce Trends in 2020

New research reveals the impact of COVID–19 and changing buyer behavior on B2B eCommerce, eProcurement with in-depth sales and trend analysis.

B2B_Transactions_chart.pngElectronic channels account for more than half of total B2B sales in 2020, with eProcurement the fastest-growing segment of B2B commerce. That’s one of the most impactful revelations of the key findings from the 2020 U.S. B2B ECommerce Market Report, an in-depth research report conducted by Digital Commerce 360 and sponsored by PunchOut2Go.

As businesses across the U.S. adopt eProcurement and spend management systems to digitize and streamline procurement and supply chain management, they expect suppliers, distributors, and manufacturers to meet them with eCommerce and a frictionless path to integration and automation.

As PunchOut2Go CEO Brady Behrman discusses in the report’s exclusive interview: “B2B buyers want to integrate as many suppliers as possible for automatic data exchange with their eProcurement and spend management platforms. Buyers rely on these platforms to streamline procurement workflows and reduce procurement costs.”

The report considers a range of electronic and manual B2B sales channels, comparing PunchOut-equipped eProcurement with direct eCommerce, EDI, and buyer-seller networks, including market-size and growth-rate comparisons for the last five years.

The Impact of COVID–19 on B2B ECommerce

No examination of B2B commerce in 2020 would be complete without an account of the impact of the coronavirus pandemic, which has disrupted supply chains and workforces across the world.

The pandemic impacted B2B industries in different ways, with many seeing a crash in demand and others seeing demand increases alongside supply-chain disruptions that necessitated the rapid evolution of procurement and supply-chain relationships. The availability of eCommerce and low-friction eCommerce/eProcurement integration solutions helped suppliers to meet their customers’ needs.

B2B eCommerce has grown steadily in recent years, but early figures show that coronavirus has accelerated the growth in B2B eCommerce sales. In the first quarter of 2020, total distributor and wholesale sales declined while the proportion of B2B sales transacted over eCommerce increased.

The key findings from the 2020 U.S. B2B ECommerce Market Report examine the causes of the growth in B2B eCommerce sales from the perspective of buyers and suppliers, and considers the long-term impact of evolving buyer behavior, including the sales performance and accelerated growth of digital sales for several leading B2B suppliers.

Download Key Findings From the 2020 U.S. B2B ECommerce Market Report

booklet-png-1.pngKey Findings From The 2020 U.S. B2B ECommerce Market Report is a free download and essential reading for any B2B buyer or supplier who wants to understand the trajectory of the B2B eCommerce market in 2020 and beyond. 

2020 is an uncertain time for manufacturers, wholesalers, and distributors, but amid the chaos, there are reliable trends:

  • B2B eCommerce growth will continue to outpace other electronic and non-electronic sales channels.
  • B2B sellers cannot afford to ignore buyers’ desire for high-quality B2B eCommerce experiences.
  • The integration of buyer eProcurement and seller eCommerce platforms plays a key role in reducing procurement costs and accelerating procurement agility.

To learn how PunchOut2Go simplifies eProcurement integration and automation for PunchOut catalogs, purchase orders, and more, complete the form below—an eCommerce integration expert will contact you shortly.

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