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PunchOut2Go Accelerates B2B in IMSA at Road Atlanta, November 12, 2021

When speed and precision matters, you’ll find PunchOut2Go not only on-track driving outcomes in B2B but now also on the racetrack in November, broadcasted on NBC Sports in the Michelin Pilot Challenge from the Motul Petit Le Mans.

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  • PunchOut2Go Accelerates B2B in IMSA at Road Atlanta, November 12, 2021

PunchOut2Go, the Business-to-Business commerce integration platform, announces it’s involvement for the first time in IMSA, North American sports car racing sanctioning body owned by NASCAR.

“I had the opportunity to get into sports car road-racing in 2018. The environment is filled with great people, excitement and a lot of B2B.” said Brady Behrman, PunchOut2Go Co-Founder & CSO “Speaking of great people, we’ve teamed up with Coby Shield, who was my teammate under Carroll Shelby Racing in 2021 and a friend, coach since I started. Coby will be sharing the seat with Caleb Bacon, both of which have numerous racing championships under their belts. The PunchOut2Go CB Motorsports powered Hyundai Veloster N will be a force to be reckoned with at Road Atlanta in the Michelin Pilot Challenge for the Motul Petit Le Mans.”

Coby Shield will be making his IMSA debut after capturing an SCCA National Time Trial Championship and the NASA American Iron national title at Daytona in September racing for Carroll Shelby Racing.

Caleb Bacon is the son of CB Motorsports principal Chad Bacon, who recently wrapped up the SRO TC America TCA championship at Indianapolis Motor Speedway with four victories among eight podium finishes in 2021 and is the grandson of the four-time Rolex 24 At Daytona winner, Dr. Al Bacon.   ​​

Join us or tune in, root us on and catch the action Live on NBC Sports Trackpass Friday November 12, 1:05 PM to 3:10 PM ET for the Fox Factory 120. Don’t have NBC Sports Trackpass? You can catch the race tape-delayed on NBC Sports November 23, 2021, 1:00 PM to 3:00 PM ET. See the full schedule here.

We will be hosting PunchOut2Go customers, partners & friends November 12. If you are interested in joining Brady Behrman and team for a truly unique experience in racing at Road Atlanta, please email for more information.

See the full announcement: CB Motorsports to pair Shield, Bacon in 2021 Michelin Pilot Challenge finale

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