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Oriental Trading Company Case Study

OBJECTIVE for SUCCESS: Integrate new Magento store with B2B Buyers to provide a simplified purchasing experience to retain key customers and grow integrated accounts.

INTEGRATED for SUCCESS: Oriental Trading Company

OTCase.pngOriental Trading Company, a worldwide leader in home crafts, party supplies, and educational materials for over 87 years, retains key customers and expands their B2B sales capabilities utilizing PunchOut2Go's cloud-based gateway to enable PunchOut catalog purchasing and order-to-invoice automation. These integrations have helped Oriental Trading Co. achieve the following results:

  • Double and even triple digit growth across integrated accounts with respect to volume of goods sold and total revenue
  • Reduced man-hours spent verifying orders manually
  • Faster onboarding and implementation time increasing customer satisfaction and retention
  • A significant reduction in billing errors as a result of the streamlined and automated processes

Key Challenge

Oriental Trading Co. faced increased competition with regard to the technology they were using as several of their larger clients began requesting to make purchases using PunchOut catalogs. Other clients were seeking to automate purchase orders and invoices with some making it a hard requirement. With over 40,000 SKUs in their inventory combined with highly seasonal buying patterns, a new technology partner was needed to help meet client requirements to retain key customers. 

The Solution

The end solution was to migrate the Oriental Trading Co. website to the Magento eCommerce platform while simultaneously partnering with PunchOut2Go to integrate directly with B2B buyers across a variety of procurement systems. Despite the tall task, the Magento-specific technical expertise of the PunchOut2Go team kept the process moving and resulted in a smooth final transition. It took less than 2 weeks after the new Magento store launched to have PunchOut Catalogs and order-to-invoice automation enabled and fully functioning.

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